SELECTED WORK / 03
Sencillo: AI-Powered Financial Inclusion for Colombia’s Shopkeepers
Redesigning microcredit accessibility and conversational AI flows for financial inclusion.
Product Strategy · Design Systems · Conversational AI · Fintech
+15% Conversion Rate
Negocio Amigo & B2B SaaS Dashboard
Centralizing complex product catalogs and enterprise workflows.
B2B SaaS · Figma Tokens · Data-Heavy Logic · Webflow
+25% Task Completion
Digital Commerce & Brand Engagement
Optimizing mobile-first eCommerce journeys for premium global brands at Bavaria (AB InBev).
eCommerce · Accessibility (WCAG) · Visual Craft
+18% Digital Sales
Brand identity, art direction, and visual systems that give digital products a distinct human presence.
Landscapes, people, and small visual observations captured while moving through Latin America and beyond.
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