ROLE
UX/UI, Research
CONTEXT
Banco Caja Social
Fundación Grupo Social
PARTNERS
Entre Amigos
KEY METRICS
7-minute application
$200K–$5M COP credit lines
01 — FINANCIAL EXCLUSION
No traditional credit history, opaque banking jargon, and processes that feel made for someone else.
02 — INVENTORY BOTTLENECKS
Fast, flexible cash flow between $200K and $5M COP, with repayment terms that match daily or weekly sales.
AI chat UI
Friendly identity check
Credit Bureau + Sales Invoices + Video Inventory Scan
$300 COP / DAY
Embedded protection
20% reinvestment
01
Conversational AI onboarding & identification
02
Flexible credit simulator & term selector
$200K–$5M COP
03
Embedded protection option
From $300 COP / day
04
Instant approval & BeMovil wallet disbursement