AB INBEV & BAVARIA — DIGITAL COMMERCE & BRAND ACTIVATION

AB INBEV & BAVARIA — DIGITAL COMMERCE & BRAND ACTIVATION

Cola & Pola: Digital Commerce & Brand Engagement

Cola & Pola: Digital Commerce & Brand Engagement

ROLE
Product Design, Digital Activation, UX/UI

CONTEXT
Brand Engagement & Local Commerce Campaign

PARTNERS
AB InBev, Bavaria, Cola & Pola

KEY METRICS
+35% Product Sales & Regional Restaurant Growth

Negocio Amigo mobile product concept
Negocio Amigo mobile product concept

Bridging Brand Heritage with Local Culinary Commerce

Bridging Brand Heritage with Local Culinary Commerce

01 — BRAND RECONNECTION

The challenge of driving product consumption among younger demographics while keeping the brand's traditional Colombian identity alive.

02 — LOCAL BUSINESS FRICTION

Traditional "corrientazo" and neighborhood restaurants lacked digital visibility and structured promotional mechanics to drive foot traffic.

The solution

The solution

A digital activation ecosystem powered by the "Carro Colombianizador" dynamic, connecting consumers with authentic local eateries, boosting sales indices for Cola & Pola, and rewarding culinary exploration.

A digital activation ecosystem powered by the "Carro Colombianizador" dynamic, connecting consumers with authentic local eateries, boosting sales indices for Cola & Pola, and rewarding culinary exploration.

A digital activation ecosystem powered by the "Carro Colombianizador" dynamic, connecting consumers with authentic local eateries, boosting sales indices for Cola & Pola, and rewarding culinary exploration.

Campaign System Architecture & Engagement Flow

Campaign System Architecture & Engagement Flow

Driving Sales & Engagement Through Cultural Commerce

Driving Sales & Engagement Through Cultural Commerce

Bre-B setup mobile concept

Local Restaurant Discovery —

Interactive geotargeted map promoting traditional Colombian eateries and neighborhood spots paired with Cola & Pola.

Amipuntos reward mobile concept

Carro Colombianizador Rewards — Gamified activation mechanic where product purchases unlock instant vouchers, merch, and meal discounts.

Merchant analytics mobile concept

Omnichannel Sales Tracking — Seamless QR redemption flow connecting physical restaurant consumption with digital reward tracking.

Designed for Friction-Free Execution

Designed for Friction-Free Execution

01
Discover authentic local restaurants


02
Scan QR codes or register purchases


03
Unlock "Carro Colombianizador" rewards

04
Redeem digital vouchers & drive repeat sales

Negocio Amigo mobile flow concept
Negocio Amigo mobile flow concept

Impact, Inclusion & Recognition

Impact, Inclusion & Recognition

+35% SALES
Increase in Cola & Pola regional sales volume during the activation

+35% SALES
Increase in Cola & Pola regional sales volume during the activation

+500 RESTAURANTS
Local traditional eateries digitalized and featured in the campaign

+500 RESTAURANTS
Local traditional eateries digitalized and featured in the campaign

100% NATIONAL REACH
Scalable digital engagement across key Colombian cities

100% NATIONAL REACH
Scalable digital engagement across key Colombian cities

Next Project: Sencillo: AI-Powered Financial Inclusion for Colombia’s Shopkeepers →