🏆 UNDP Innovation Award Winner — Finantienda Segura Challenge

🏆 UNDP Innovation Award Winner — Finantienda Segura Challenge

Sencillo: AI-Powered Financial Inclusion for Colombia’s Shopkeepers

Sencillo: AI-Powered Financial Inclusion for Colombia’s Shopkeepers

Sencillo: AI-Powered Financial Inclusion for Colombia’s Shopkeepers

An award-winning fintech and AI experience that makes safe credit, protection, and business intelligence feel as approachable as a conversation.

An award-winning fintech and AI experience that makes safe credit, protection, and business intelligence feel as approachable as a conversation.

CONVERSATIONAL CREDIT, MADE HUMAN

One chat. A trusted financial partner.

A device-native assistant turns real shop activity into an immediate, explainable path to credit.

sencillo

● EN LÍNEA

Hola, ¿cuánto puedo pedir hoy?

SENCILLO AI

Tienes una oferta lista por $2.500.000 COP.

Ver oferta personalizada

→

7 min

Application time

Instant

AI pre-approval

$200K–$5M

Credit lines

$300/day

Embedded insurance

Bridging the Gap: Field Insights & Co-Creation

Bridging the Gap: Field Insights & Co-Creation

Bridging the Gap: Field Insights & Co-Creation

SHOPKEEPERS · FINTECH · INSURERS

Shopkeeper research interview
Colombian retail context
Stakeholder alignment
Field research visit

Bank exclusion

Informal revenue leaves qualified merchants invisible to traditional credit.

Inventory bottlenecks

Capital needs follow stock cycles—not the rigid timelines of conventional finance.

Intimidating jargon

The language of credit needs to build confidence—not create friction.

Core Innovation Ecosystem

Core Innovation Ecosystem

01 / CONVERSATIONAL AI

Credit guidance that speaks like a trusted neighbor.

“Tu negocio puede crecer hoy. ¿Quieres ver tu oferta?”

02 / SMART SCORING

Signals over stereotypes.

CREDIT BUREAUS
+ 3 SALES INVOICES
+ AI VIDEO INVENTORY SCAN

03 / EMBEDDED PROTECTION

$300 COP / day

An embedded insurance benefit that protects momentum without adding complexity.

20% reinvestment incentive

The 7-Minute Seamless Journey

The 7-Minute Seamless Journey

Swipe to explore the end-to-end user experience.

01

Friendly identity check through a familiar chat.

02

Flexible credit & term simulator — $200K–$5M, 30/60/90 days.

03

Embedded insurance with a simple discount toggle.

04

Instant approval & BeMovil disbursement.

Ecosystem Partners & Recognition

Ecosystem Partners & Recognition

UNDP Colombia

Fasecolda

Bank of Opportunities

BeMovil

Colmena Seguros

WhatsApp channel

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